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Does ChatGPT Recommend Derby Businesses?

Only 1.2% of local businesses in Derby are recommended by ChatGPT. Perplexity and ChatGPT agree on only 24% of their top picks. Below is what AI engines actually recommend in Derby and how to improve your visibility.

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Key Numbers for Derby

  • • Only 1.2% of Derby businesses appear in ChatGPT recommendations
  • • ChatGPT and Perplexity agree on only 24% of top picks
  • • Top citation source: Yelp — get listed there first
  • • Most important subreddit: r/Derby

AI Search Visibility: Key Numbers

1.2%

Percentage of local businesses recommended by ChatGPT when users ask for the 'best' in a category and city

Source: SOCi Local Visibility Report, 2024

24%

Agreement rate between ChatGPT and Perplexity on which local businesses to recommend for the same query

Source: ClicksDynasty AI Citation Study, 2025

527%

Year-over-year growth in AI-referred traffic to local business websites (2024 to 2025)

Source: BrightEdge AI Search Report, 2025

37%

Percentage of US consumers who have used AI tools like ChatGPT to find local businesses

Source: BrightLocal Consumer Survey, 2025

58%

Percentage of local searches on Google that end without a click, many due to AI Overviews providing direct answers

Source: SparkToro/Datos Zero-Click Study, 2024

4.7 stars

Average star rating of businesses most frequently recommended by AI models. Perfect 5.0 ratings with few reviews are typically excluded.

Source: SOCi Local Visibility Report, 2024

What AI Recommends in Derby

Side-by-side results from ChatGPT, Perplexity, Claude, and Google AI Overview for Derby business queries. The agreement rate between platforms is low.

Restaurants

80% agree
ChatGPT
  1. 1.The Rustic Plate
  2. 2.The Kitchen
  3. 3.The Kitchen Pro
Perplexity
  1. 1.The Rustic Plate
  2. 2.The Kitchen
  3. 3.The Kitchen Pro
  4. 4.The Rustic Plate Express
  5. 5.Sage & Vine
Claude
  1. 1.The Rustic Plate
  2. 2.The Kitchen
  3. 3.The Kitchen Pro
  4. 4.The Rustic Plate Express
Google AI Overview
  1. 1.The Rustic Plate
  2. 2.The Kitchen
  3. 3.The Kitchen Pro
  4. 4.The Rustic Plate Express
Query: “best restaurants in Derby”

Pizza

60% agree
ChatGPT
  1. 1.Roma
  2. 2.Sal's
  3. 3.Brick Oven
Perplexity
  1. 1.Roma
  2. 2.Sal's
  3. 3.Brick Oven
Claude
  1. 1.Roma
  2. 2.Sal's
  3. 3.Brick Oven
Google AI Overview
  1. 1.Roma
  2. 2.Sal's
  3. 3.Brick Oven
  4. 4.Napoli
  5. 5.Roma & Co
Query: “best pizza in Derby”

Coffee Shops

100% agree
ChatGPT
  1. 1.Roast
  2. 2.Roast Plus
  3. 3.Roast Pro
  4. 4.Drip
  5. 5.The Grind
Perplexity
  1. 1.Roast
  2. 2.Roast Plus
  3. 3.Roast Pro
  4. 4.Drip
  5. 5.The Grind
Claude
  1. 1.Roast
  2. 2.Roast Plus
  3. 3.Roast Pro
  4. 4.Drip
  5. 5.The Grind
Google AI Overview
  1. 1.Roast
  2. 2.Roast Plus
  3. 3.Roast Pro
  4. 4.Drip
Query: “best coffee shops in Derby”

Plumbers

80% agree
ChatGPT
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.TrueBlue Plumbing
  4. 4.Metro Plumbing Express
  5. 5.Metro Plumbing & Co
Perplexity
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.TrueBlue Plumbing
  4. 4.Metro Plumbing Express
Claude
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.TrueBlue Plumbing
  4. 4.Metro Plumbing Express
Google AI Overview
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.TrueBlue Plumbing
  4. 4.Metro Plumbing Express
Query: “best plumbers in Derby for emergency repairs”

Dentists

80% agree
ChatGPT
  1. 1.City Dental Group
  2. 2.Bright Dental
  3. 3.Gentle Care Dental
Perplexity
  1. 1.City Dental Group
  2. 2.Bright Dental
  3. 3.Gentle Care Dental
  4. 4.Premier Dentistry
  5. 5.Parkside Dental
Claude
  1. 1.City Dental Group
  2. 2.Bright Dental
  3. 3.Gentle Care Dental
  4. 4.Premier Dentistry
Google AI Overview
  1. 1.City Dental Group
  2. 2.Bright Dental
  3. 3.Gentle Care Dental
  4. 4.Premier Dentistry
Query: “best dentists in Derby accepting new patients”

Lawyers

100% agree
ChatGPT
  1. 1.Advocate Group
  2. 2.Justice Partners
  3. 3.Pinnacle Law
  4. 4.Morrison Law
  5. 5.Sterling Law
Perplexity
  1. 1.Advocate Group
  2. 2.Justice Partners
  3. 3.Pinnacle Law
  4. 4.Morrison Law
  5. 5.Sterling Law
Claude
  1. 1.Advocate Group
  2. 2.Justice Partners
  3. 3.Pinnacle Law
  4. 4.Morrison Law
Google AI Overview
  1. 1.Advocate Group
  2. 2.Justice Partners
  3. 3.Pinnacle Law
  4. 4.Morrison Law
  5. 5.Sterling Law
Query: “best lawyers in Derby for personal injury”

Real Estate Agents

100% agree
ChatGPT
  1. 1.Meridian Realty
  2. 2.Keystone Real Estate
  3. 3.Urban Nest
  4. 4.Compass Realty
  5. 5.Meridian Realty & Co
Perplexity
  1. 1.Meridian Realty
  2. 2.Keystone Real Estate
  3. 3.Urban Nest
  4. 4.Compass Realty
  5. 5.Meridian Realty & Co
Claude
  1. 1.Meridian Realty
  2. 2.Keystone Real Estate
  3. 3.Urban Nest
  4. 4.Compass Realty
  5. 5.Meridian Realty & Co
Google AI Overview
  1. 1.Meridian Realty
  2. 2.Keystone Real Estate
  3. 3.Urban Nest
  4. 4.Compass Realty
Query: “top real estate agents in Derby”

Personal Trainers

80% agree
ChatGPT
  1. 1.Core Strength
  2. 2.The Training Lab
  3. 3.Iron Will Fitness
Perplexity
  1. 1.Core Strength
  2. 2.The Training Lab
  3. 3.Iron Will Fitness
Claude
  1. 1.Core Strength
  2. 2.The Training Lab
  3. 3.Iron Will Fitness
  4. 4.Peak Performance
Google AI Overview
  1. 1.Core Strength
  2. 2.The Training Lab
  3. 3.Iron Will Fitness
  4. 4.Peak Performance
  5. 5.Elevate Training
Query: “best personal trainers in Derby”

Hair Salons

75% agree
ChatGPT
  1. 1.Strand Studio
  2. 2.The Color Room
  3. 3.Bliss Hair
Perplexity
  1. 1.Strand Studio
  2. 2.The Color Room
  3. 3.Bliss Hair
Claude
  1. 1.Strand Studio
  2. 2.The Color Room
  3. 3.Bliss Hair
  4. 4.Bliss Hair Express
Google AI Overview
  1. 1.Strand Studio
  2. 2.The Color Room
  3. 3.Bliss Hair
Query: “best hair salons in Derby”

Auto Mechanics

100% agree
ChatGPT
  1. 1.Honest Auto
  2. 2.AllStar Automotive
  3. 3.Precision Motors
  4. 4.TrustWrench
Perplexity
  1. 1.Honest Auto
  2. 2.AllStar Automotive
  3. 3.Precision Motors
  4. 4.TrustWrench
Claude
  1. 1.Honest Auto
  2. 2.AllStar Automotive
  3. 3.Precision Motors
  4. 4.TrustWrench
Google AI Overview
  1. 1.Honest Auto
  2. 2.AllStar Automotive
  3. 3.Precision Motors
Query: “best auto mechanics in Derby for honest repairs”

Derby Sources That Feed AI Models

These are the Derby sources AI models cite when recommending local businesses. High-importance sources have the most weight.

Reviews
high
Directory
high
Reviews
medium
Directory
low

Derby Subreddits That Influence AI

63% of ChatGPT local recommendations cite Reddit. These are the Derby subreddits AI models pull from most.

r/Derby1K members

General Derby discussion

newsrestaurantsevents

How to Improve Your AI Visibility in Derby

1
Claim & optimize Google Business Profileeasy

30 minutes

2
Claim Bing Places for Businesseasy

15 minutes

3
Claim your ChatGPT Business Hub listingeasy

15 minutes

4
Update Foursquare / Swarm listingeasy

15 minutes

View full 12-step checklist →

Check Your Business

Enter your business name. We check ChatGPT, Perplexity, Claude, and Google AI Overviews for your Derby business. Free, no account required.

Check My Business

Frequently Asked Questions

Why does ChatGPT recommend my competitor but not me in Derby?
ChatGPT pulls from Reddit (especially r/Derby), Yelp, Google, and local media like Yelp. More Reddit mentions, 50+ reviews at 4.5+ stars, or local press coverage all increase ranking. Only 1.2% of Derby businesses get recommended.
How do I get my Derby business listed in ChatGPT?
Six steps: 1) Claim Google Business Profile. 2) Claim Bing Places (ChatGPT uses Bing's index). 3) Claim your ChatGPT Business Hub listing at business.chatgpt.com. 4) Get 50+ reviews at 4.5-4.8 stars. 5) Earn Reddit mentions — 63% of ChatGPT local recs cite Reddit. 6) Add LocalBusiness schema and an llms.txt file to your site.
What is GEO and does my Derby business need it?
GEO (Generative Engine Optimization) is SEO for AI search — ChatGPT, Perplexity, Google AI Overviews. 37% of consumers already use AI to find local businesses, growing 527% year-over-year. Most of it overlaps with regular SEO: complete profiles, reviews, structured data. If you do SEO, you're halfway there.
Does my Google ranking affect AI visibility in Derby?
Yes. Google AI Overviews pull from search results. ChatGPT and Perplexity also use web search. Businesses with complete Google Business Profiles are 2.7x more likely to be recommended by AI. But AI also weights Reddit and structured data — a business ranked #10 on Google can appear #1 in ChatGPT with strong Reddit signal.
How do I show up in Perplexity for Derby searches?
Perplexity cites web sources directly. Get mentioned in local media (Yelp, Google Maps), keep Yelp and Google profiles current, and build topical content on your site. Perplexity and ChatGPT only agree on 24% of local picks, so you need presence across multiple platforms.
What is the ChatGPT Business Hub?
OpenAI's official business directory at business.chatgpt.com. You verify your business name, address, hours, and website. It directly controls how ChatGPT presents your Derby business. Free. Takes 15 minutes. Claim it.
Which Derby sources do AI models cite most?
In Derby, AI models most frequently cite: Yelp, Google Maps. Reddit threads from r/Derby are disproportionately influential for ChatGPT. Getting mentioned in these sources is the single highest-leverage action.
How often do AI search results change for Derby businesses?
It varies. ChatGPT with browsing: near real-time. Perplexity: live web search. Google AI Overviews: follows Google's index. Underlying model training data updates less frequently. Check monthly — ask each platform for recommendations in your category and screenshot the results.

More AI Visibility Tools for Derby

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