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Does ChatGPT Recommend Indiana Businesses?

Only 1.2% of local businesses in Indiana are recommended by ChatGPT. Perplexity and ChatGPT agree on only 24% of their top picks. Below is what AI engines actually recommend in Indiana and how to improve your visibility.

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Key Numbers for Indiana

  • • Only 1.2% of Indiana businesses appear in ChatGPT recommendations
  • • ChatGPT and Perplexity agree on only 24% of top picks
  • • Top citation source: Yelp — get listed there first
  • • Most important subreddit: r/Indiana

AI Search Visibility: Key Numbers

1.2%

Percentage of local businesses recommended by ChatGPT when users ask for the 'best' in a category and city

Source: SOCi Local Visibility Report, 2024

24%

Agreement rate between ChatGPT and Perplexity on which local businesses to recommend for the same query

Source: ClicksDynasty AI Citation Study, 2025

527%

Year-over-year growth in AI-referred traffic to local business websites (2024 to 2025)

Source: BrightEdge AI Search Report, 2025

37%

Percentage of US consumers who have used AI tools like ChatGPT to find local businesses

Source: BrightLocal Consumer Survey, 2025

58%

Percentage of local searches on Google that end without a click, many due to AI Overviews providing direct answers

Source: SparkToro/Datos Zero-Click Study, 2024

4.7 stars

Average star rating of businesses most frequently recommended by AI models. Perfect 5.0 ratings with few reviews are typically excluded.

Source: SOCi Local Visibility Report, 2024

What AI Recommends in Indiana

Side-by-side results from ChatGPT, Perplexity, Claude, and Google AI Overview for Indiana business queries. The agreement rate between platforms is low.

Restaurants

100% agree
ChatGPT
  1. 1.Bistro
  2. 2.Sage & Vine
  3. 3.Bistro Pro
  4. 4.Bistro Express
Perplexity
  1. 1.Bistro
  2. 2.Sage & Vine
  3. 3.Bistro Pro
Claude
  1. 1.Bistro
  2. 2.Sage & Vine
  3. 3.Bistro Pro
  4. 4.Bistro Express
Google AI Overview
  1. 1.Bistro
  2. 2.Sage & Vine
  3. 3.Bistro Pro
Query: “best restaurants in Indiana”

Pizza

60% agree
ChatGPT
  1. 1.Pie Society
  2. 2.Joe's
  3. 3.Pie Society Pro
  4. 4.Brick Oven
  5. 5.Joe's & Co
Perplexity
  1. 1.Pie Society
  2. 2.Joe's
  3. 3.Pie Society Pro
Claude
  1. 1.Pie Society
  2. 2.Joe's
  3. 3.Pie Society Pro
Google AI Overview
  1. 1.Pie Society
  2. 2.Joe's
  3. 3.Pie Society Pro
Query: “best pizza in Indiana”

Coffee Shops

100% agree
ChatGPT
  1. 1.The Bean Counter
  2. 2.The Grind
  3. 3.The Bean Counter Pro
  4. 4.Brew Lab
  5. 5.Dark Horse
Perplexity
  1. 1.The Bean Counter
  2. 2.The Grind
  3. 3.The Bean Counter Pro
  4. 4.Brew Lab
  5. 5.Dark Horse
Claude
  1. 1.The Bean Counter
  2. 2.The Grind
  3. 3.The Bean Counter Pro
  4. 4.Brew Lab
Google AI Overview
  1. 1.The Bean Counter
  2. 2.The Grind
  3. 3.The Bean Counter Pro
  4. 4.Brew Lab
  5. 5.Dark Horse
Query: “best coffee shops in Indiana”

Plumbers

100% agree
ChatGPT
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.First Call
  4. 4.Pro Pipe
Perplexity
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.First Call
  4. 4.Pro Pipe
Claude
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.First Call
  4. 4.Pro Pipe
Google AI Overview
  1. 1.Rapid Flow
  2. 2.Metro Plumbing
  3. 3.First Call
Query: “best plumbers in Indiana for emergency repairs”

Dentists

80% agree
ChatGPT
  1. 1.Bright Dental
  2. 2.Smile Design
  3. 3.Smile Design Pro
  4. 4.Smile Design Express
Perplexity
  1. 1.Bright Dental
  2. 2.Smile Design
  3. 3.Smile Design Pro
  4. 4.Smile Design Express
Claude
  1. 1.Bright Dental
  2. 2.Smile Design
  3. 3.Smile Design Pro
  4. 4.Smile Design Express
Google AI Overview
  1. 1.Bright Dental
  2. 2.Smile Design
  3. 3.Smile Design Pro
  4. 4.Smile Design Express
  5. 5.Smile Design & Co
Query: “best dentists in Indiana accepting new patients”

Lawyers

100% agree
ChatGPT
  1. 1.Justice Partners
  2. 2.Advocate Group
  3. 3.Justice Partners Pro
Perplexity
  1. 1.Justice Partners
  2. 2.Advocate Group
  3. 3.Justice Partners Pro
Claude
  1. 1.Justice Partners
  2. 2.Advocate Group
  3. 3.Justice Partners Pro
Google AI Overview
  1. 1.Justice Partners
  2. 2.Advocate Group
  3. 3.Justice Partners Pro
Query: “best lawyers in Indiana for personal injury”

Real Estate Agents

80% agree
ChatGPT
  1. 1.Keystone Real Estate
  2. 2.Meridian Realty
  3. 3.Keystone Real Estate Pro
Perplexity
  1. 1.Keystone Real Estate
  2. 2.Meridian Realty
  3. 3.Keystone Real Estate Pro
  4. 4.CityView Homes
Claude
  1. 1.Keystone Real Estate
  2. 2.Meridian Realty
  3. 3.Keystone Real Estate Pro
  4. 4.CityView Homes
  5. 5.Meridian Realty & Co
Google AI Overview
  1. 1.Keystone Real Estate
  2. 2.Meridian Realty
  3. 3.Keystone Real Estate Pro
Query: “top real estate agents in Indiana”

Personal Trainers

80% agree
ChatGPT
  1. 1.Peak Performance
  2. 2.Core Strength
  3. 3.The Training Lab
  4. 4.The Training Lab Express
  5. 5.Core Strength & Co
Perplexity
  1. 1.Peak Performance
  2. 2.Core Strength
  3. 3.The Training Lab
  4. 4.The Training Lab Express
Claude
  1. 1.Peak Performance
  2. 2.Core Strength
  3. 3.The Training Lab
  4. 4.The Training Lab Express
Google AI Overview
  1. 1.Peak Performance
  2. 2.Core Strength
  3. 3.The Training Lab
  4. 4.The Training Lab Express
Query: “best personal trainers in Indiana”

Hair Salons

100% agree
ChatGPT
  1. 1.The Color Room
  2. 2.The Color Room Plus
  3. 3.The Color Room Pro
  4. 4.Strand Studio
Perplexity
  1. 1.The Color Room
  2. 2.The Color Room Plus
  3. 3.The Color Room Pro
  4. 4.Strand Studio
  5. 5.Strand Studio & Co
Claude
  1. 1.The Color Room
  2. 2.The Color Room Plus
  3. 3.The Color Room Pro
Google AI Overview
  1. 1.The Color Room
  2. 2.The Color Room Plus
  3. 3.The Color Room Pro
  4. 4.Strand Studio
  5. 5.Strand Studio & Co
Query: “best hair salons in Indiana”

Auto Mechanics

100% agree
ChatGPT
  1. 1.TrustWrench
  2. 2.Metro Auto Care
  3. 3.Precision Motors
  4. 4.AllStar Automotive
Perplexity
  1. 1.TrustWrench
  2. 2.Metro Auto Care
  3. 3.Precision Motors
  4. 4.AllStar Automotive
  5. 5.Precision Motors & Co
Claude
  1. 1.TrustWrench
  2. 2.Metro Auto Care
  3. 3.Precision Motors
Google AI Overview
  1. 1.TrustWrench
  2. 2.Metro Auto Care
  3. 3.Precision Motors
  4. 4.AllStar Automotive
  5. 5.Precision Motors & Co
Query: “best auto mechanics in Indiana for honest repairs”

Indiana Sources That Feed AI Models

These are the Indiana sources AI models cite when recommending local businesses. High-importance sources have the most weight.

Reviews
high
Directory
high
Reviews
medium
Directory
low

Indiana Subreddits That Influence AI

63% of ChatGPT local recommendations cite Reddit. These are the Indiana subreddits AI models pull from most.

r/Indiana1K members

General Indiana discussion

newsrestaurantsevents

How to Improve Your AI Visibility in Indiana

1
Claim & optimize Google Business Profileeasy

30 minutes

2
Claim Bing Places for Businesseasy

15 minutes

3
Claim your ChatGPT Business Hub listingeasy

15 minutes

4
Update Foursquare / Swarm listingeasy

15 minutes

View full 12-step checklist →

Check Your Business

Enter your business name. We check ChatGPT, Perplexity, Claude, and Google AI Overviews for your Indiana business. Free, no account required.

Check My Business

Frequently Asked Questions

Why does ChatGPT recommend my competitor but not me in Indiana?
ChatGPT pulls from Reddit (especially r/Indiana), Yelp, Google, and local media like Yelp. More Reddit mentions, 50+ reviews at 4.5+ stars, or local press coverage all increase ranking. Only 1.2% of Indiana businesses get recommended.
How do I get my Indiana business listed in ChatGPT?
Six steps: 1) Claim Google Business Profile. 2) Claim Bing Places (ChatGPT uses Bing's index). 3) Claim your ChatGPT Business Hub listing at business.chatgpt.com. 4) Get 50+ reviews at 4.5-4.8 stars. 5) Earn Reddit mentions — 63% of ChatGPT local recs cite Reddit. 6) Add LocalBusiness schema and an llms.txt file to your site.
What is GEO and does my Indiana business need it?
GEO (Generative Engine Optimization) is SEO for AI search — ChatGPT, Perplexity, Google AI Overviews. 37% of consumers already use AI to find local businesses, growing 527% year-over-year. Most of it overlaps with regular SEO: complete profiles, reviews, structured data. If you do SEO, you're halfway there.
Does my Google ranking affect AI visibility in Indiana?
Yes. Google AI Overviews pull from search results. ChatGPT and Perplexity also use web search. Businesses with complete Google Business Profiles are 2.7x more likely to be recommended by AI. But AI also weights Reddit and structured data — a business ranked #10 on Google can appear #1 in ChatGPT with strong Reddit signal.
How do I show up in Perplexity for Indiana searches?
Perplexity cites web sources directly. Get mentioned in local media (Yelp, Google Maps), keep Yelp and Google profiles current, and build topical content on your site. Perplexity and ChatGPT only agree on 24% of local picks, so you need presence across multiple platforms.
What is the ChatGPT Business Hub?
OpenAI's official business directory at business.chatgpt.com. You verify your business name, address, hours, and website. It directly controls how ChatGPT presents your Indiana business. Free. Takes 15 minutes. Claim it.
Which Indiana sources do AI models cite most?
In Indiana, AI models most frequently cite: Yelp, Google Maps. Reddit threads from r/Indiana are disproportionately influential for ChatGPT. Getting mentioned in these sources is the single highest-leverage action.
How often do AI search results change for Indiana businesses?
It varies. ChatGPT with browsing: near real-time. Perplexity: live web search. Google AI Overviews: follows Google's index. Underlying model training data updates less frequently. Check monthly — ask each platform for recommendations in your category and screenshot the results.

More AI Visibility Tools for Indiana

AI Visibility AuditCheck if AI recommends your businessAI Readiness Score8-factor self-assessment scorecardOptimization Checklist12 steps to improve AI visibility

More Indiana Resources

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