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Does ChatGPT Recommend Spearfish Businesses?

Only 1.2% of local businesses in Spearfish are recommended by ChatGPT. Perplexity and ChatGPT agree on only 24% of their top picks. Below is what AI engines actually recommend in Spearfish and how to improve your visibility.

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Key Numbers for Spearfish

  • • Only 1.2% of Spearfish businesses appear in ChatGPT recommendations
  • • ChatGPT and Perplexity agree on only 24% of top picks
  • • Top citation source: Yelp — get listed there first
  • • Most important subreddit: r/Spearfish

AI Search Visibility: Key Numbers

1.2%

Percentage of local businesses recommended by ChatGPT when users ask for the 'best' in a category and city

Source: SOCi Local Visibility Report, 2024

24%

Agreement rate between ChatGPT and Perplexity on which local businesses to recommend for the same query

Source: ClicksDynasty AI Citation Study, 2025

527%

Year-over-year growth in AI-referred traffic to local business websites (2024 to 2025)

Source: BrightEdge AI Search Report, 2025

37%

Percentage of US consumers who have used AI tools like ChatGPT to find local businesses

Source: BrightLocal Consumer Survey, 2025

58%

Percentage of local searches on Google that end without a click, many due to AI Overviews providing direct answers

Source: SparkToro/Datos Zero-Click Study, 2024

4.7 stars

Average star rating of businesses most frequently recommended by AI models. Perfect 5.0 ratings with few reviews are typically excluded.

Source: SOCi Local Visibility Report, 2024

What AI Recommends in Spearfish

Side-by-side results from ChatGPT, Perplexity, Claude, and Google AI Overview for Spearfish business queries. The agreement rate between platforms is low.

Restaurants

100% agree
ChatGPT
  1. 1.Trattoria
  2. 2.Local Provisions
  3. 3.The Rustic Plate
  4. 4.Harvest Table
  5. 5.Trattoria & Co
Perplexity
  1. 1.Trattoria
  2. 2.Local Provisions
  3. 3.The Rustic Plate
  4. 4.Harvest Table
Claude
  1. 1.Trattoria
  2. 2.Local Provisions
  3. 3.The Rustic Plate
  4. 4.Harvest Table
Google AI Overview
  1. 1.Trattoria
  2. 2.Local Provisions
  3. 3.The Rustic Plate
  4. 4.Harvest Table
  5. 5.Trattoria & Co
Query: “best restaurants in Spearfish”

Pizza

80% agree
ChatGPT
  1. 1.Joe's
  2. 2.Pie Society
  3. 3.Brick Oven
  4. 4.Napoli
  5. 5.Dough & Co
Perplexity
  1. 1.Joe's
  2. 2.Pie Society
  3. 3.Brick Oven
  4. 4.Napoli
Claude
  1. 1.Joe's
  2. 2.Pie Society
  3. 3.Brick Oven
  4. 4.Napoli
Google AI Overview
  1. 1.Joe's
  2. 2.Pie Society
  3. 3.Brick Oven
Query: “best pizza in Spearfish”

Coffee Shops

80% agree
ChatGPT
  1. 1.The Grind
  2. 2.Dark Horse
  3. 3.Roast
  4. 4.Dark Horse Express
Perplexity
  1. 1.The Grind
  2. 2.Dark Horse
  3. 3.Roast
  4. 4.Dark Horse Express
  5. 5.Dark Horse & Co
Claude
  1. 1.The Grind
  2. 2.Dark Horse
  3. 3.Roast
Google AI Overview
  1. 1.The Grind
  2. 2.Dark Horse
  3. 3.Roast
Query: “best coffee shops in Spearfish”

Plumbers

60% agree
ChatGPT
  1. 1.Rapid Flow
  2. 2.Pro Pipe
  3. 3.First Call
Perplexity
  1. 1.Rapid Flow
  2. 2.Pro Pipe
  3. 3.First Call
Claude
  1. 1.Rapid Flow
  2. 2.Pro Pipe
  3. 3.First Call
Google AI Overview
  1. 1.Rapid Flow
  2. 2.Pro Pipe
  3. 3.First Call
  4. 4.First Call Express
  5. 5.AllCity Plumbing
Query: “best plumbers in Spearfish for emergency repairs”

Dentists

100% agree
ChatGPT
  1. 1.Smile Design
  2. 2.Gentle Care Dental
  3. 3.Parkside Dental
Perplexity
  1. 1.Smile Design
  2. 2.Gentle Care Dental
  3. 3.Parkside Dental
  4. 4.Gentle Care Dental Express
  5. 5.Smile Design & Co
Claude
  1. 1.Smile Design
  2. 2.Gentle Care Dental
  3. 3.Parkside Dental
  4. 4.Gentle Care Dental Express
  5. 5.Smile Design & Co
Google AI Overview
  1. 1.Smile Design
  2. 2.Gentle Care Dental
  3. 3.Parkside Dental
  4. 4.Gentle Care Dental Express
Query: “best dentists in Spearfish accepting new patients”

Lawyers

75% agree
ChatGPT
  1. 1.Sterling Law
  2. 2.The Legal Shield
  3. 3.The Legal Shield Pro
  4. 4.Justice Partners
Perplexity
  1. 1.Sterling Law
  2. 2.The Legal Shield
  3. 3.The Legal Shield Pro
Claude
  1. 1.Sterling Law
  2. 2.The Legal Shield
  3. 3.The Legal Shield Pro
Google AI Overview
  1. 1.Sterling Law
  2. 2.The Legal Shield
  3. 3.The Legal Shield Pro
Query: “best lawyers in Spearfish for personal injury”

Real Estate Agents

80% agree
ChatGPT
  1. 1.Meridian Realty
  2. 2.CityView Homes
  3. 3.Meridian Realty Pro
  4. 4.Compass Realty
Perplexity
  1. 1.Meridian Realty
  2. 2.CityView Homes
  3. 3.Meridian Realty Pro
  4. 4.Compass Realty
Claude
  1. 1.Meridian Realty
  2. 2.CityView Homes
  3. 3.Meridian Realty Pro
  4. 4.Compass Realty
Google AI Overview
  1. 1.Meridian Realty
  2. 2.CityView Homes
  3. 3.Meridian Realty Pro
  4. 4.Compass Realty
  5. 5.Meridian Realty & Co
Query: “top real estate agents in Spearfish”

Personal Trainers

100% agree
ChatGPT
  1. 1.Elevate Training
  2. 2.The Training Lab
  3. 3.FitLife Studio
  4. 4.The Training Lab Express
Perplexity
  1. 1.Elevate Training
  2. 2.The Training Lab
  3. 3.FitLife Studio
  4. 4.The Training Lab Express
  5. 5.Elevate Training & Co
Claude
  1. 1.Elevate Training
  2. 2.The Training Lab
  3. 3.FitLife Studio
  4. 4.The Training Lab Express
Google AI Overview
  1. 1.Elevate Training
  2. 2.The Training Lab
  3. 3.FitLife Studio
  4. 4.The Training Lab Express
  5. 5.Elevate Training & Co
Query: “best personal trainers in Spearfish”

Hair Salons

60% agree
ChatGPT
  1. 1.The Style Bar
  2. 2.Shear Elegance
  3. 3.Strand Studio
Perplexity
  1. 1.The Style Bar
  2. 2.Shear Elegance
  3. 3.Strand Studio
Claude
  1. 1.The Style Bar
  2. 2.Shear Elegance
  3. 3.Strand Studio
Google AI Overview
  1. 1.The Style Bar
  2. 2.Shear Elegance
  3. 3.Strand Studio
  4. 4.Shear Elegance Express
  5. 5.Strand Studio & Co
Query: “best hair salons in Spearfish”

Auto Mechanics

100% agree
ChatGPT
  1. 1.Precision Motors
  2. 2.Metro Auto Care
  3. 3.Precision Motors Pro
  4. 4.Metro Auto Care Express
  5. 5.AllStar Automotive
Perplexity
  1. 1.Precision Motors
  2. 2.Metro Auto Care
  3. 3.Precision Motors Pro
  4. 4.Metro Auto Care Express
Claude
  1. 1.Precision Motors
  2. 2.Metro Auto Care
  3. 3.Precision Motors Pro
  4. 4.Metro Auto Care Express
Google AI Overview
  1. 1.Precision Motors
  2. 2.Metro Auto Care
  3. 3.Precision Motors Pro
  4. 4.Metro Auto Care Express
  5. 5.AllStar Automotive
Query: “best auto mechanics in Spearfish for honest repairs”

Spearfish Sources That Feed AI Models

These are the Spearfish sources AI models cite when recommending local businesses. High-importance sources have the most weight.

Reviews
high
Directory
high
Reviews
medium
Directory
low

Spearfish Subreddits That Influence AI

63% of ChatGPT local recommendations cite Reddit. These are the Spearfish subreddits AI models pull from most.

r/Spearfish1K members

General Spearfish discussion

newsrestaurantsevents

How to Improve Your AI Visibility in Spearfish

1
Claim & optimize Google Business Profileeasy

30 minutes

2
Claim Bing Places for Businesseasy

15 minutes

3
Claim your ChatGPT Business Hub listingeasy

15 minutes

4
Update Foursquare / Swarm listingeasy

15 minutes

View full 12-step checklist →

Check Your Business

Enter your business name. We check ChatGPT, Perplexity, Claude, and Google AI Overviews for your Spearfish business. Free, no account required.

Check My Business

Frequently Asked Questions

Why does ChatGPT recommend my competitor but not me in Spearfish?
ChatGPT pulls from Reddit (especially r/Spearfish), Yelp, Google, and local media like Yelp. More Reddit mentions, 50+ reviews at 4.5+ stars, or local press coverage all increase ranking. Only 1.2% of Spearfish businesses get recommended.
How do I get my Spearfish business listed in ChatGPT?
Six steps: 1) Claim Google Business Profile. 2) Claim Bing Places (ChatGPT uses Bing's index). 3) Claim your ChatGPT Business Hub listing at business.chatgpt.com. 4) Get 50+ reviews at 4.5-4.8 stars. 5) Earn Reddit mentions — 63% of ChatGPT local recs cite Reddit. 6) Add LocalBusiness schema and an llms.txt file to your site.
What is GEO and does my Spearfish business need it?
GEO (Generative Engine Optimization) is SEO for AI search — ChatGPT, Perplexity, Google AI Overviews. 37% of consumers already use AI to find local businesses, growing 527% year-over-year. Most of it overlaps with regular SEO: complete profiles, reviews, structured data. If you do SEO, you're halfway there.
Does my Google ranking affect AI visibility in Spearfish?
Yes. Google AI Overviews pull from search results. ChatGPT and Perplexity also use web search. Businesses with complete Google Business Profiles are 2.7x more likely to be recommended by AI. But AI also weights Reddit and structured data — a business ranked #10 on Google can appear #1 in ChatGPT with strong Reddit signal.
How do I show up in Perplexity for Spearfish searches?
Perplexity cites web sources directly. Get mentioned in local media (Yelp, Google Maps), keep Yelp and Google profiles current, and build topical content on your site. Perplexity and ChatGPT only agree on 24% of local picks, so you need presence across multiple platforms.
What is the ChatGPT Business Hub?
OpenAI's official business directory at business.chatgpt.com. You verify your business name, address, hours, and website. It directly controls how ChatGPT presents your Spearfish business. Free. Takes 15 minutes. Claim it.
Which Spearfish sources do AI models cite most?
In Spearfish, AI models most frequently cite: Yelp, Google Maps. Reddit threads from r/Spearfish are disproportionately influential for ChatGPT. Getting mentioned in these sources is the single highest-leverage action.
How often do AI search results change for Spearfish businesses?
It varies. ChatGPT with browsing: near real-time. Perplexity: live web search. Google AI Overviews: follows Google's index. Underlying model training data updates less frequently. Check monthly — ask each platform for recommendations in your category and screenshot the results.

More AI Visibility Tools for Spearfish

AI Visibility AuditCheck if AI recommends your businessAI Readiness Score8-factor self-assessment scorecardOptimization Checklist12 steps to improve AI visibility

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